The nitty gritty of it all — the cost of NSS (for queenie’s cards, anyway).
I already posted the cost details of everything booth related in Part 3 and I’ve elaborated (or, ranted) on specifics about prep (flight, hotel, catalogues, line sheets, order forms and marketing materials) in Part:2, all so I could summarize the cost breakdowns in this chart:
So there you have it! $11,356.54 is the (approximate) total I spent on my 2014 National Stationery Show experience. Yowza.
The hotel fee really ate into my budget, I’ve made a ton of New Yorker friends since the show so if I were to ever exhibit again I would love to cross this expense off my list! I was lucky I could at least fly on points.
The booth, well, there’s tons I could have done differently now that I’ve had my first experience. But honestly, looking back, I wouldn’t have changed a thing because it worked out so smoothly and I know if I attempted to put anything together on my own it would’ve been a disaster.
Shipping costs was more than I estimated, as I mentioned before, I will 100% plan a month ahead of all self-given deadlines so I can ground ship all materials. It was a pain in the arse to lug to and from the airport too, what a mess!
Inventory costs included all cellophane sleeves for the cards, press kits, tote bags, buttons/magnets/keychains, and of course the cards themselves (I brought 3 of each design with me but printed extras for orders).
Marketing materials: I got a great deal for my business cards and postcards (no tax and free shipping), I’m happy with my order forms because I can use them for future orders, but I spent way too much on catalogues and line sheets. I printed/purchased 100 too many of each and now they’re obsolete. I was paranoid I would run out so I handed them out sparingly, but next time I would give one to anyone who would want to take it and I’d leave extras at my booth for after hours incase suppliers were walking the show when it was closed.
I cabbed from the airport to my hotel (and back) because I had too much luggage to bother with the subway. Flying into JFK wasn’t the most convenient but it was the only flight I could get with my points so I made do. I didn’t even think to see if there were any shuttle buses available until I went back to NYC with the hubs last month and he looked into one — though we flew into Newark the round trip ticket was only $30. Argh.
Food in NYC is pricey. Thankfully, breakfast was included with my hotel stay (such a saviour!) but a boxed chicken sandwich in Javits cost $10 — so relieved I took fruit and bagels with me from breakfast everyday. Needless to say I didn’t eat much for lunch, especially because I didn’t eat in my booth and after a big breakfast I was ok until the evening. I did splurge on dinner and desserts, I told myself I earned it after each long day at the show. I went out with my new NSS friends every night and we had a blast, from Shake Shack to fancy sushi restaurants, it was totally worth it. Next time I would bring a crap ton of snacks though, just to have on hand at the airport, hotel and at the booth. Having a water bottle was key!
Other miscellaneous purchases added up too, I had to buy a $20 US data phone plan but went over anyway because I was already speaking with local retailers after the first day, I cabbed to and from dinner a few times because I don’t know my way around the city, and I bought gifts and souvenirs which isn’t technically in my budget (shhh).
All in all, over half a year later I still feel good about every purchase and I’m really curious what my expense report would be if I exhibit again. I would like to eventually, but for 2015 I’m concentrating on local Toronto shows now that I’ve reached a wide range of stockists, all thanks to the contacts and connections I’ve made at NSS! It was an absolute surreal adventure and I loved every bit of it! Next up is Part 6: Post-Show — what the heck has been going on since I’ve come back!