2014 National Stationery Show! (Part 2: PREP)

2014 National Stationery Show! (Part 2: PREP)

Let’s talk about PREP! This is a lengthy post so I’ll get right into it. After I made my deposit to secure my space, I was glued to my computer in search of all things NSS. There was A LOT of everything. Deadlines are crucial so thankfully there is a general Exhibitor Checklist to give you an idea of where to start. Also, the staff at GLM was so helpful, I emailed the sales manager weekly and still keep in touch with her now. (Thanks, Trish!) Preparing for the show pretty much started as soon as I received my confirmation until the last hour before I flew out to NYC. I’m not going to sugar coat it, I was stressed to high hell. I think every exhibitor was and if they weren’t, they’re lying, lol. Here’s a list of pretty much everything I did in 4 months: A) Book my flight and hotel: I’m lucky my mom is a travel agent so she took care of my plane ticket and even flew me on points. She also found a great hotel less than a 10 minute walk away from Javits that had free WiFi and included breakfast. (This was important! I didn’t have time to search for food every morning and they had free coffee/tea 24/7 too. Thank you, Quality Inn!) Because I was such a keener I didn’t realize move-in dates weren’t announced yet when I gave my mom my flight preferences. I had the option to fly in on Friday to start set up but I, for some reason I will never know, decided that taking a 6am flight would suffice, not thinking I would have to...
2014 National Stationery Show! (Part 1: INTRO)

2014 National Stationery Show! (Part 1: INTRO)

Let’s start from the beginning of how I got into the whirlwind that is NSS :) Last May, I was nearing the end of my 12-month maternity leave when I came across this video: The National Stationery Show was nothing more than a pipe dream. queenie’s cards had only been a side business since 2008 and I just entered the world of wholesale that month (May 17, 2013 to be exact). I was scheduled to be back at my 9-5 like most moms after having a baby. As much as I enjoyed my job before I had Madeline (I was a photographer/graphic designer at a children’s toy company), I knew I was meant to explore other options. Having a stockist and then seeing this video all within a week left me wide-eyed with hopes to bring queenie’s cards to its true potential. I researched day and night and drove hubs crazy the next couple of months. The number one reason why I was hesitant to even submit my entry to this show was the cost. The Jacob K. Javits Convention Center in New York City is THE place to be for all sorts of tradeshows. This means exhibiting at this venue is super expensive. I’ve set up a toyfair here back in 2010 so I knew how grand it really is. Fast forward to the fall, I was still thinking about the show and being away from Madeline for 10 hours a day, 5 days a week was unbearable. I needed to change this. On October 17, 2013 (I submitted my application a few days before, not thinking I would get accepted), I received the voicemail congratulating me on becoming an exhibitor! I must have...
WELCOME TO OUR REVAMP!

WELCOME TO OUR REVAMP!

Brand spankin’ new everything! New website, new cards, new pinback buttons, new keychains, new magnets, new specials and promos! To celebrate, I’m talking about FREE SHIPPING ON ALL ITEMS WORLDWIDE! Simply enter “yayfreeshipping” at checkout, that’s it! This complete overhaul has been ongoing since well before the holidays. It took a lot of work and sleepless nights but it’s finally ready! It’s here, it’s real and it’s spectacular! Since the launch is so fresh, bear with me as I complete the transition so if you notice any quirks, please let me know! Checkout is set up and everything should be in working order but my apologies if you run into any hiccups, I’m a one-person show and I’m doing my best :) Shout-out to an amazing web design duo who made all of this eye candy come together in all of its awesome prettiness, Kat and Luk from Mlekoshi Design! I highly highly highly recommend them for your website needs, especially for ecommerce. They created exactly what I wanted to make my vision of queenie’s cards truly come to life. Thank you again, Kat and Luk, thanks so much for the super easy communication and thoroughness of your work! To my amazing customers, look around, enjoy the new features and again, please help me notice any kinks and hopefully you’ll come across a bunch of cute stuff that’ll make you smile and say “awww!” ‘Til next...