2014 NATIONAL STATIONERY SHOW! (PART 3: BOOTH)

2014 NATIONAL STATIONERY SHOW! (PART 3: BOOTH)

I have never designed a booth before. I had no idea how to go about this and was completely flustered. I was on a tight budget and had lots of limitations since I had to ship and rent all of my components. The “before” photo above is all that the standard 10′ x 6′ booth package comes with, so there was a lot of work to be done! Initially, I was going to stick to the simple pipe and drape that’s included, but the curtains provided are black and I couldn’t make it work with my brand colours. With help from a former coworker who is a tradeshow manager, we looked at options that were more cost effective such as corrugated cardboard displays for the back wall, but that still left the two side walls to be black. These drawings below were created during the first sketch up phases: To have two white side walls, I then contemplated bringing my own fabric but the set-up manual is strict on flame-proofing and that was a headache in itself: “…booth equipment must be made of a non-flammable material. All decorative materials must be fire resistant and in accord with the standards established by the National Board of Fire Underwriters. Certificates attesting to the fact that all materials referred to above have been flameproofed in accordance with Section C-19-161.1 must be notarized and submitted upon request. Flameproofing which is not in accordance with the Atlantic City, NJ Administrative Code is a violation and unacceptable.”   Ummm, yea, didn’t want to go down that route. It also states that exhibitors are not allowed to handle heavy equipment or tools: “…Any exhibitor or his full time employees...
2014 National Stationery Show! (Part 1: INTRO)

2014 National Stationery Show! (Part 1: INTRO)

Let’s start from the beginning of how I got into the whirlwind that is NSS :) Last May, I was nearing the end of my 12-month maternity leave when I came across this video: The National Stationery Show was nothing more than a pipe dream. queenie’s cards had only been a side business since 2008 and I just entered the world of wholesale that month (May 17, 2013 to be exact). I was scheduled to be back at my 9-5 like most moms after having a baby. As much as I enjoyed my job before I had Madeline (I was a photographer/graphic designer at a children’s toy company), I knew I was meant to explore other options. Having a stockist and then seeing this video all within a week left me wide-eyed with hopes to bring queenie’s cards to its true potential. I researched day and night and drove hubs crazy the next couple of months. The number one reason why I was hesitant to even submit my entry to this show was the cost. The Jacob K. Javits Convention Center in New York City is THE place to be for all sorts of tradeshows. This means exhibiting at this venue is super expensive. I’ve set up a toyfair here back in 2010 so I knew how grand it really is. Fast forward to the fall, I was still thinking about the show and being away from Madeline for 10 hours a day, 5 days a week was unbearable. I needed to change this. On October 17, 2013 (I submitted my application a few days before, not thinking I would get accepted), I received the voicemail congratulating me on becoming an exhibitor! I must have...