queenie’s cards is a stationery and gifts company based in Toronto, Ontario, Canada. Founded by Queenie Best in 2008, the cute, cartoony designs that make you smile and say “awww!” are inspired by everyday life, puns and inside jokes! The illustrations start off as greeting cards before they are re-designed into products such as our popular enamel pins and plushies. Each cartoon has its own punny story to tell :)
queenie’s cards debuted at the 2014 National Stationery Show in New York City which kickstarted the wholesale side of the business. From 2015 to 2017, Queenie exhibited in several events to gain more recognition, and was highlighted by several notable press features such as BuzzFeed, Huffington Post, and Reader’s Digest.
In the spring of 2017, queenie’s cards opened up a brick and mortar shop! The new storefront drew thousands of visitors and became an authorized retailer of popular licensed brands including Pusheen, tokidoki, and Sanrio. In 2019, they outgrew their space and moved to a huge location on The Danforth and carried even more products such as Sloane Tea, Nintendo, and Squishmallows! They hired additional staff and was able to host lots of in-store pop ups and organize their own local events.
Nearing the end of 2021, the team realized they missed the creative process and collaborating with brands, so Queenie decided to shift gears. By refocusing on exciting opportunities that keep coming their way without the need to maintain and manage a storefront, they are now flexible to design at their own pace. queenie's cards moved once again into their current studio and pivoted the company back to online-only with more projects than they've ever had. Keep following the adventure on Instagram for live updates to see what they're up to!
Read the store closing post HERE :)
Queenie Best, Owner & Designer
It all began when Queenie received her first Valentine in kindergarten. This sparked her love of snail mail and passion for paper goods. Although the company was founded in 2008, it wasn’t until 6 years later that Queenie left her 9-5 to focus on the company full time. One day she was rocking her baby to sleep and she realized her calling went back to when she received that heart-shaped Valentine. Queenie has been busy creating punny cartoons ever since!